How to grab the attention of the Netflix generation
The Netflix and TikTok generation has entered the workplace. Their phones ping constantly. Their thumbs scroll faster than the eye can track. They live in worlds where a swipe decides fate, like, pass, or follow. So, how do you, as a marketer, cut through this noise?...
Transforming Your Organisation’s Dynamics
Be a Demonstrator, Not a Protestor When I pivoted to marketing over 20 years ago, I quickly learned that creating change isn’t about shouting the loudest. It’s about demonstrating a better way. Not that I’m pointing fingers at politicians but a world where...
Burberry’s CEO Shuffle
Burberry, an iconic British brand, recently made headlines again with the news of another CEO change. In a past life I was part of their buying team and have a different take on it than most. In its current iteration as a high-end fashion house it’s struggling...
Blindness
A recent art installation by Behnaz Farahi, titled “Blindness” eloquently captures the harrowing consequences of excessive force used against protesters around the world. (see link at the end of this post) “Blindness” is more than an art piece;...