As you know I’m fascinated by retail marketing; I stumbled across “Lamb & Flag“, it’s a denim driven brand that offers updated classic products reflecting an edgy rock n’ roll spirit. The brands logo is a “Rebel X”, a simple mark inspired by royalty and rebellion with its soul and authenticity coming from the idea that “imperfection is the new perfection”!
They took the name from an English pub, the styling is not a million miles away from that French / English brand The Kooples and yet the business operates in California. They are opening some stores but is essentially an online or eCommerce business.
They’ve successfully identified a spirit in an 18 to 24 yr old that is rebellious and edgy whilst being very accessible; the menswear looks more successful than the womenswear but I haven’t seen the figures to concur. Are you liking it?
PART ONE from Lamb & Flag on Vimeo.