As some countries make changes to see the environment better protected from unnecessary hazards, so are some businesses. There are a handful of clothing designers taking sustainability further than most and leading the march on changing the way their world operates.
There are different ways to be considered an ethical brand, whether the business donates to charities, uses eco-friendly resources or offers recycling facilities. Here’s a look at four sustainable brands that are using both novel and ethical practices to produce their clothing ranges.
Founded by a creative member of the Supreme brand, Noah is a men’s streetwear designer taking a stand against all of the bad practices currently being used in the fashion industry. Noah is a fun, lively brand that is in constant pursuit of quality, originality and integrity; their clothing is sourced from countries and factories where human dignity and fairness take precedence over profit. Not only does the brand look out for the whole supply chain, they also donate to the charities they believe in.
A streetwear designer that isn’t just battling environmental issues, CHNGE (pronounced Change) offers designs that support feminism, equality for different races and protecting the planet. CHNGE uses 100% organic materials to create their eye-catching designs which commonly display statements in favour of a better future. One of the most unique things about this brand is its price; often ethical brands have higher price points to support their unconventional operation costs. CHNGE’s products are reasonably priced making them a more viable option for fashion enthusiasts. CHNGE is very open about all parts of their business, they also feel the need to donate 50% of their net profits to charity, giving to organisations that help people who do not have access to life’s most basic needs.
The Australian swim and sportswear brand that aren’t just reducing their carbon footprint, but also creating a healthier ocean for sea life. The brand uses Econyl to create their ethical sportswear, which is scientifically proven to be more durable than some of the conventional materials used for sportswear. The creator of the womens activewear brand wants to improve a declining eco-system, and based close to the ocean has inspired their brand to be environmentally better than the rest. (Econyl is a form of nylon that is made entirely from waste products. It is made from a range of post-consumer waste including abandoned fishing nets, carpets and rigid textiles and aims to be a green alternative to the original product which is made from a derivative of oil.)
Likely to be the most renowned brand on this list, G-STAR Raw is a denim designer that is looking out for both the brands and planets future. Their ethos mentions that if they want to be a brand in 100 years’ time, and they need to think about their ethical impact on the world and make the necessary changes. G-STAR is an eco-friendly brand that sources their materials from the sustainable options available. This factor hasn’t compromised the quality of the products they create or the price, they have simply acknowledged the change and their complete supply chain has implemented protocols that reduce their carbon footprint as much as possible. (Editor’s note) Cotton production (in use for denim) is one of the planet’s most destructive textiles; and although G-Star are making the right noises, there is a long way to go before they can operate as sustainably as Horizon Athletic.
There are plenty of different ethical practices even the smallest business can put into place, and they don’t have to be an additional cost for the company. Looking out for the future needs to be more than just an option and these brands are all setting an example of how others can change and become even more sustainable.
Written and submitted by Amelia Morgan.
A fashion writer with a keen interest in the future of design and how current practices will impact the industry moving forward. Amelia also writes about technology and health.