Almost every industry will be filled with competitors hoping to dominate a market. Your success will not only come down to the quality of your products and services, but your company’s ability to market itself to its key demographic. If you want to continually influence your consumers, learn more about the five most powerful digital marketing trends.
1. Mobile Payments
The modern consumer relies on various mobile devices to enhance their lifestyle. Thanks to the development of mobile technology and e-commerce, people no longer need to leave their homes to buy a product or service. In fact, mobile users have become so reliant on the technologies that both Android and Apple have introduced mobile payments, which allow users to pay via their mobile device instead of with physical cash or card.
2. Mobile Applications
Consumers are downloading apps to have products, services and information made available to them at the touch of a button. People want to enter their bank, arrange their finances or visit their favourite retailer at their leisure, in addition to catching up on the latest news or browsing through social media. Marketers must, therefore, strive to provide their users with everything they need in one location to encourage application downloads. For example, a user might be more likely to download a retailer’s app with an online store, which is why companies should invest in an innovative digital banking platform.
3. Social Media
Social media continues to be at the forefront of digital marketing, as it is one of the most powerful platforms for influencing consumers across the globe. With more than 2 billion active users currently on Facebook, it is shocking that many businesses have chosen not to create social media pages to grow their company. Those hoping to succeed on the popular social media channels must strive to post attention-grabbing content, which will increase engagement and revenue.
4. Content Marketing
Companies wanting to dominate online must develop a solid content marketing strategy, which can considerably increase a site’s visibility in the search engines. Consumers want to read quality content, which is why you must create well-written, insightful and entertaining articles. The better the content, the more shares and links your will receive and the higher your search engine rankings will be.
5. Video Marketing
If content is king, video marketing is almost certainly queen. Consumers are now looking more towards visual content, which can significantly influence a person’s buying decisions. For example, 50% of consumers have reportedly stated they’re more likely to make a purchase after watching a product video. What’s more, research has also found that 59% of online users stated they’d rather watch a video than read text. It is, therefore, one of the fastest and most effective ways to increase your brand awareness across various social media platforms.
Has your business experienced great success with any of the above digital marketing trends?
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