Creating and implementing an effective email marketing plan can be a struggle at times. There are many marketing issues the modern marketer may be faced with, however, there are also a lot of solutions. Firstly, to create a successful email campaign, you need to identify the problem areas before you try and fix them.
To help you with your email marketing struggles, here are the most common challenges marketers face and the resolutions to counter them. Campaign Monitor surveyed hundreds of marketers to find out their biggest marketing goals, and more importantly, their biggest struggles when it came to the email campaigns.
Engagement Rates
Increasing engagement rates is a common struggle for 44% of marketers asked. It was also 58% of marketers’ number one goal. The solution to such a problem is to keep customers happy and interested in your products or services. To do this, you should segment your data and create personalised and relevant content in your emails, then send such emails via automation. Sending relevant emails will not be perceived as spam, and it will limit the frustrations of your customers.
Retaining Customers is
Keeping a loyal customer base can be tricky, however, it is more cost effective to retain customers than find and persuade new ones. Plus, returning customers builds a loyal brand and makes you seem more trustworthy; they may also promote you via word-of-mouth. However, 18% of marketers find customer retention one of their biggest problems. The solution is to get to the point; do not send unnecessary content and keep all points relevant to the customer you are reaching. Do this by sending out emails catered to individuals; make use of the data you have segmented, and send frequent emails, such as three a month. Do not overload your customer, otherwise you’ll eventually be marked as spam.
