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Stand out, be found, create a queue, be talked about, “there’s someone at the door”, “can you answer that, I’m on the phone to…”
You’ve identified a unit to start selling from, only to learn that a new business has tried and failed every year since it opened… there are worries and concerns, you wouldn’t be human if you didn’t have any.
You are not them.
You are you.
You know your business, the very reason it exists, the deeper purpose. Not only that, your team care passionately about being a success, staying late, working through lunch breaks, offering to cut short holidays, anything and everything is being put into solving the problems, finding the solutions. No criticism is offered without suggesting an alternative, this business is going to be transformative.
The answer is down to the people in the business, the culture created by the owners and managers.
You’re responsible for your feelings, the way you project yourself to those around you, it effects everyone like a ripple on a mill pond. From your personal social media to the clothes you wear, it is all being subconsciously and consciously consumed by those you come into contact with.
What will it say in 2017?
It’s the start of a new year, a new you, will you be projecting the very essence you want your team to be, you want your business to be.
Now it’s time to accelerate the process of building your business, where do you turn, what do you do next?
Marketing in 2017 is not just about the creative “big idea” it is about DOCUMENTING the life and times of the people in your business. Sharing the environment in which you work, sharing the places you go, the situations you overcome, the objections you are faced with and resolve and more. A new approach for many, how will you achieve it?
Are you ready for change?