There’s more than one Harvey Nichols store; the biggest and best (London) is now ready to launch their “Menswear Destination” with the campaign: Great Men Deserve Great Style.
Shadi Halliwell, Group Creative & Marketing Director at Harvey Nichols, says:
“With the growth of social media, interest in celebrity dressing, street style and bloggers, there is now even more interest in men’s fashion and an expectation that men should be getting it right. As our campaign rightly points out, Great Men deserve great style. With our new edit from the world’s most exciting designers, a team of highly trained Style Advisors and a loyalty app that rewards customers for every pound spent in store, our new menswear space in Knightsbridge ensures the experience is easy, quick and stress-free, making it the Menswear Destination for all of the Great Men out there.”