Seriously, have you spent 15 years + studying and delivering sales and marketing campaigns to be reduced to posting pictures of cats and semi-clad “Z-List” celebrities? Is this what it has come to?
There is an alternative. You can sense a revolution brewing, you can almost smell it in the air. A revolt towards the the bland, innocuous and safe. The PLC’s are recognising the need to stand-out and embrace the new and what about you? You know if you keep doing the same thing, targeting the same customers, using the same channels in the same way, turnover will slide.
There is an alternative. Revitalise your profile, service the existing whilst pushing into new areas with revised and refreshed tactics. Challenge yourself. Your marketing budget maybe unchanged from last year, why not set yourself an even bigger market share? You are limited by the boundaries you create for yourself.
There is an alternative.