The more people I meet the more I recognise that in order to succeed at work you need to identify a specialism and become the “GO TO” person in that field, in that area. The ones I witness really succeeding have identified a path and taken it.
Marketing is no longer a career choice; marketing in women’s fashion is.
Being a lawyer is no longer a profession; specialising in commercial property contracts is.
Recruitment consultant is no longer a career; specialising in IT Contractors is.
The more you specialise the higher chance you have of being found by an audience that no longer put one word into Google, you ask a question. Think about that for a second.
What was the last search you put into Google? Was it a single word, a phrase or a question?