Who do you turn to if you are a fashion brand looking for coverage in Scotland?
Yes, there are loads of PR Agencies out there, brilliantly networked, established, even creating amazing shows like the Scottish Fashion Awards and we love you all. But there’s a new kid on the block – a really exciting new kid – well when I say new kid, you might say old hacks with a buzz in their step and a new vision for something quite exciting!
CRAVE is an Editorial publication with E-commerce featuring Fashion, Beauty and Lifestyle. Yup, you heard me right, News, PR, eCommerce combined – so who are the people behind it? Editor in Chief Ruth Walker who was until recently a major columnist at the Scotsman / Scotland-on-Sunday writing Opinion as well as Editorial; her partner in crime: Fashion Director Lynne McCrossan, the style columnist and fashion writer living and shopping in Glasgow. Author of ‘A Girl’s Guide To Vintage’. There will of course be a team of minions supporting these two but what’s much more interesting is the extent of knowledge and contacts that they have. Driven by no one but themselves it’s an exciting prospect.
I for one, am really looking forward to the launch party… (hint, hint Ruth & Lynne) and of course the development of the brand and the product offering.
Are you a fashion, beauty or lifestyle business looking to launch or open in Scotland? Now you know who to call… wait hold on; isn’t that what we do at the Social Tailor?
Erm… No, we deliver digital marketing and social media content and strategy plans – slight difference!