A long held mission is to work with companies that have a service or product that makes people smile. If it doesn’t already, the work that we do ensures it will.
At least that’s the goal.
You’ll have heard of Google Earth? Have you heard of Saroo Brierley? I don’t suppose many have. It came to light recently that aged almost four years of age he and his older brother would jump onto local trains and scour the floors looking for dropped change (in India). One time the train was stationary so he lay down and went to sleep – he woke up alone in an empty carriage in Calcutta – adopted by… wait; why not watch this three minute film:
A heart warming story – ok, so when Google set out to make the product, making people smile wasn’t at the forefront of their minds – helping people leads to the smile. Maybe the service you deliver, the product you make doesn’t immediately conjure up happiness, laughter or smiles – but let me tell you if it does, hell it makes the life of a digital marketer a lot easier!