Hello you! Your day is going to get a whole lot better – yes it is!
So The Social Tailor has had a busy few months and we hope you’ve been busy too?
SpencerClothing Spring Summer 2013 marketing
We recently embarked upon a massive social media programme with our women’s wear fashion brand, Spencer Clothing; where we asked permission to name each style after the Twitter names of our fans and followers. Needless to say the engagement with the brand has jumped dramatically in a matter of days (monitoring is ongoing and we’ll keep you posted). Many people flattered but even more excited at the prospect of seeing their garment on the High Street or in a magazine! (We’re just surprised no one has tried this before…) – We’ll expect new versions from other brands soon.
A Government Campaign requested that we provide an analysis of their digital marketing output – here we put their website through the ringer, analysing and assessing all possible elements, including relevant Content to User Experience, Engagement to Bounce Rates. Not only using statistics but interviews with Stakeholders and over 500 received questionnaires by interested parties. Additionally looking out how the social media channels were being used and providing a more logical, time sensitive and strategic approach that immediately delivered improved results.
We continue to provide the Edinburgh Chamber of Commerce with all of their Social Media Training programmes (a series of four half days) See here – with training subsidies of up to £5000 for Scottish companies under 100 staff.
We’re loving the Edinburgh International Fashion Festival, thoroughly enjoyed the opening event and are looking forward to Location Scotland tonight, the Harvey Nichols Menswear event tomorrow and Future Fashion this weekend. Will we see you there?