1. Research and find analytics tools, try and stick with them for at least six months to assess if the tools are the right fit.
2. Aside from Google Analytics, try Curalate to track Pinterest and Instagram analytics, also try Sprout Social for Social Media Management – although consider Facebook engagement drops when delivering updates from a third party app.
3. Go outside the industry for inspiration – generally speaking if you do what others do you’ll get the same results
4. Use the same hashtags from successful campaigns so they become quintessential to the brand. For example, even after Bergdorf’s #BGWindows Instagram Challenge ended, fans continued to use the hashtag.
5. Pinterest and Facebook win for driving sales for brands. Pinterest sells because users pin with the intent of getting inspired and potentially shopping. Facebook sells simply because it’s well ahead of the curve in terms of metrics and ad targeting.
6. Organic success on Facebook is all about understanding and staying up to date on the algorithm that dictates which posts are seen. We’ve found at the moment that Facebook photo albums and posts without links are more engaging than posts with links or single images.
7. Allow for spontaneity. Off the cuff posts that remain true to the brand are often the most successful.
8. We’ve found that content around shoes, puppies, booze, beauty, politics (in and out of fashion), or wishing a popular celebrity “Happy Birthday” are recipes for getting fans “talking about you,” particularly on Facebook.
9. So what about Vine? If you’ve not got an iPhone you can’t access it – boooooring! It’s about taking offline, online. A particularly impressive Vine user is Pinot. Think of Vine as visually authentic, whereas Instagram glorifies a moment.
Credits PR Couture & Dara Bru