Child Abduction
by Maxahiss (Deviant Art)
Today I was at a networking event which I’ve not found the need to attend for a long time but this one was convenient – at a time and place that suited the walk home from work.
Due to the nature of the majority of our business: Crisis Management in Social Media we have to sign lots of Non-disclosure documents – so consequently can’t talk in any detail about what or who we work for. However being at this networking event has made me realise that I can share some elements… so here we are.
Most of our clients are UK based (read London) and in the Retail / FMCG business with one or two others. I was explaining to this networking group what we’d been faced with in the past 3 weeks – child abduction in a shopping centre, embezzlement by a financial Director and a suicide that had minors taking photography of the incident on the door way of a client premises before the area could be cordoned off…
As you might imagine the viral nature of these incidents on social platforms (mostly Twitter and Facebook) can gather pace very quickly. So we have plans and tactics to limit or manage the flow of information but recently it’s been more challenging than ever and yet we continue to succeed! Our role is to minimise share price fluctuation and protect brand association.
ps. we have a group on LinkedIn called Crisis Management in Social Media, feel free to join us.