The common business drivers to measuring the outcome of social media campaigns are split in to four areas:
Media Value, Sales, Growth and Cost Reduction.
Media Value is all about Awareness, Reach and Social Engagement
Sales means: Website traffic and footfall, Conversion, Year-on-year sales and enhanced Customer Relationship Management
Growth is easier to follow, Share price increase and Market share increase
Cost Reduction – make sure you maximise Customer Service issues and then there’s Research and development
