Held in the Plaza, New York (14th & 15th November) the WWD CEO Summit Apparel and Retail explores expanding a brand globally and locally, creating a modern luxury brand and revitalizing an old one, realising the next generation of brand identity, interacting with consumers across multiple platforms and marketing in the digital realm.
Apart from Victoria Beckham other speakers included Peter Williams (CEO and Founder of Jack Wills), Robert A McDonald (CEO and Chairman of Proctor & Gamble), Tom Murry (CEO of Calvin Klein) and many more – all there to divulge their secrets to success and shed a little light on the issues they had overcome and plans for the future.
Quite exciting is that Victoria’s collection is going to be available at Jane Davidson in Edinburgh – so her route to market is identifying amazing niche boutiques that have a constant, existing and defined market. Exciting times for one little store in Edinburgh.