Blogging a phenomenon or an epidemic?
How is your knowledge of fashion?
Today’s glossy magazines have jumped on the interactive bandwagon, going digital in the age of apps and e-readers. However Vogue Italia has lept into the lead with the launch of Vogue Encyclo. Some of you might be familiar with Anna Wintour’s Voguepedia, but editor-in-chief of Vogue Italia Franca Sozzani has created an info-packed web directory with a Wiki format.
A few months back, Franca asked her blog readers to leave pitches for an unidentified web project in the comment section of the site. After combing through story ideas and fashion factoids, the Vogue Italia editors left critiques for almost every comment. And so the premise for Encyclo was born.
As of October 10th, anyone with a great knowledge of fashion, culture, or entertainment is welcome to contribute articles to Vogue Encyclo.
Each submission will be edited by Vogue staffers, and worthy contributors will earn personal bylines. Franca offered some editorial advice for aspiring submitters: “We will try not to alter your pieces,” she said, “but some will have to be modified and you have to accept that and not feel judged, just guided by someone who has more experience.”
You’ve got to love Franca and her huge influence on the Vogue brand – earlier in June she create a great piece about Plus size models to great acclaim. I say keep it coming!