David Beckham is no stranger to bearing a bit of flesh – nor in fact is he a stranger to releasing a new fragrance. However I’d suggest it’s an odd time to be doing both?
For one, getting your kit off Becks – I guess any time of year is good but your Mrs has just had a new baby, I’m not saying cover up but surely she’ll be feeling like she needs some extra support not the thought of you flaunting yourself… surely?
Then there’s launching a new fragrance at the start of summer when most people are away or has the research found that we only buy your brand in the Airport? I just would have thought closer to Christmas would have made sense?
The TV advert: