Facebook has taken down the official India pages of fashion house FCUK (French Connection UK) for breaking their terms and conditions surrounding the promotion of competition of which they are not the only one (others include Bournville Chocolate).
Facebook issues ‘promotion guidelines‘ which every brand must follow while publishing offers and contests on their fan pages. The guidelines are issued to “govern your communication about or administration of any contest, competition, sweepstakes or other similar offering (each, a “promotion”) using Facebook”.
According to the terms and conditions of use, if a brand wants to release promotions or run contests, they should do it by building an external application or tab. Facebook has to cover itself from direct association with any such promotional activity, the quote from their terms reads: “the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.”
Facebook itself has not made any comment publicly on the specific reasons why it took down the promo pages. The Cadbury Bournville Facebook fan page went offline on Thursday. Cadbury is said to be working with Facebook and agency partners to ascertain the reason and re-activate the fan page at the earliest,” a Cadbury spokesperson said. FCUK are said to have declined to comment on the issue…