Ok, so normally we talk about fashion related stories but I couldn’t miss this one – New World are a UK company that sell cookers – sexy huh? Ok maybe not but their Commercial Manager (Jon Brennan) has said: “Our new look is bold, stylish, young and fashionable and we are looking for someone who embodies these characteristics with a keen interest in food, interiors and new trends to represent the brand.”
Let me say that more clearly – they are looking for a member of the public to be their Community Manager to Tweet and update Facebook on behalf of the company… interesting decision.
“The publically-chosen winner will receive a suite of New World built-in kitchen appliances and we’ll be sending them to top industry events to keep abreast of new trends and innovations on our behalf.
“It’s not just about having a physical ‘face’ we want a real person to embody New World and represent our brand through social media and in public.”
“They will also play a role in new product development, attending meetings with our marketing and design teams to advise on product, fashion and food trends they’ve spotted.”
New World will set the winner up with a blog and camera as well as full access to the official New World Twitter http://twitter.com/NewWorldApp and Facebook http://www.facebook.com/NewWorldAppliances profiles.
It’s an un-paid role, but the winner will receive a kitchen of new appliances and the hottest tickets to some of the best industry events in the UK, expenses paid. Well Jon – that’s good to know – clearly when he says hottest he means they’ll all take place in a kitchen…
*Entrants must visit www.newworldappliances.co.uk and submit a photograph and no more than 100 words on why they should become the ‘Face of New World’. The top ten entries will be chosen to take part in the second round with the final winner decided by New World.