There was I slagging off New Look’s logo not that long ago but delighting in their appointment of the advertising agency “Mother” – well, HELLO: 3 months ago they soft launched NL Daily, which is effectively a bespoke version of Paper.Li (a reportage online magazine that draws content from Facebook, Twitter…) with all the content driving traffic to their online store – and guess what? The initial signs are amazing, in the short time that they launched NL Daily their online sales have increased by a massive 25%!!
As this site “The Social Tailor” has proven, lots of fresh new content builds and drives traffic – what are your marketing people really doing? Get wise to plugging fresh new content that helps your shopper: style tips, celebrity inspiration, incentives, competitions, up-coming trends all on an associated site. It might sound like a lot of work – believe me when I say it really isn’t. The vast majority of the content is self generating, how awesome is that!
Brochure sites are dying out – real time feeds and fresh new content are where it’s at. Are you doing it? Is it succeeding, share your story with me and get in touch.