The title of this post comes from a Boutique called “START London“.
Start was founded in 2002 by husband and wife team Brix and Philip Start – a decision incited by their observation that there was no where to shop for designer fashion in London’s up and coming Shoreditch.
Originally a mens and womens wear store located at number fifty-nine Rivington Street, it’s popularity led to a quick expansion and women’s wear took up it’s own, larger premises across the street at number forty-two by 2004.
“People come to Start for the edit. Philip and Brix simply pick the best of the best.” Melanie Rickey, Grazia “Antique furniture, directional brands and must-have denim all make Start a much more interesting shopping experience than Bond Street.” Drapers Record
Brix Smith Start, you will know from Gok Wan’s Channel 4 show “Fashion Fix“, or some of you older ones might recall her time with Mark E. Smith and the rock band The Fall