Van Der Mode – Sophisticated Basics

I alway think the secret to a really good brand is getting the basics right. I literally stumbled across “VAN DER” and have been really taken by the simplicity of style and form along with the hugely inexpensive nature of the product. Their story goes:
“Born as a result of love for Scandinavian style and attitude towards fashion and culture, VAN DER is under the creative direction of Kai Z Feng and the label’s founder Gregor Wilson, which allows for the pieces to be truly unique and represent a contemporary look that combines creativity and innovation.

At the heart of the company are the passionately designed T-shirts, the basis to any outfit. From this point, VAN DER has focused on providing sophisticated basics, with an eye for detail to make sure all their pieces are produced to the highest standards, combining quality and affordability. It is based between London and New York and sells its pieces around the globe. You can also find them on Facebook here.

Also shows the opportunity created by employing a great fashion photographer to plant the seed for the product.