Mary Kate and Ashley Olsen have created the couture line The Row, modern lifestyle brand Elizabeth and James and the casual, denim-focused TEXTILE Elizabeth and James line to their purported 100-million-dollar empire.
A recent nomination from the Council of Fashion Designers of America for the Swarovski Awards, which recognizes emerging talent in womenswear, menswear, and accessory design, further strengthens their position among other American designers.
“So, what’s behind the name Elizabeth and James?” it’s the name of our siblings,” explains Ashley. “But it also refers to the heart of the brand,” Mary-Kate continues. “The duality of masculine and feminine, uptown and downtown.”
It’s a kind of yin/yang thing that is reflected in their collection. For example, contrast a very feminine, flowy sheer silk crepe blouse with delicate eyelets and bell-shaped sleeves against peep-toe suede stiletto ankle boot with a prominent metallic chainmail accent.
Their current style icons: for Ashley “I love Lauren Hutton, I think she is so chic and very natural.” Mary-Kate, “Is really inspired by men and how they can create a consistent style that lasts forever.”
