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In 1993 the British Fashion Council created New Generation (NEWGEN), one of the world’s most internationally recognised talent identification schemes. NEWGEN continues to showcase and promote new designer businesses today. The scheme is sponsored by Topshop who have been supporters since 2001.
Sponsored catwalk designers receive financial support towards their show costs and usage of the BFC Catwalk Show Space, whilst others receive sponsored presentation or exhibition space to showcase their collections, offering an important introduction for young UK-based designers to influential press and buyers from around the world. NEWGEN has extended its help to young designers beyond its traditional showcasing support to provide business and mentoring support, and access to sales and marketing support and business advice in partnership with Shoosmiths, Baker Tilley and Lloyds TSB.
You can find application forms and more information here: #LFW
Image: David Koma, Mary Katrantzou & Louise Gray spring/summer 2011 at LFW September 2010