Many of you will know Evisu as those jeans with the white paint squiggle on the butt pocket, a-la:
They’ve put a hell of a lot more into fashion than the seagull logo jeans but this is the western worlds biggest impression. A couple of years ago they secured Kim JeJoong to model the collection – objectively Asia’s hotest man.
Kim Jaejoong
Then in 2009 they brought in Scott Morrison that genius of Denim Design to take it on a new direction, see below:
Interview care of Daze Digital
We were looking forward to the 20th Anniversary collection for a while, just a snipet, an indication of something anything… but Scott left (asked to leave, moved on…) and set up TEN-HUT CREATIVE LLC, way south of any metropolis in Phoenicia but still in New York state.
So should we give up waiting? Everywhere we look there is the promotion of sale items, no indication of a new collection. Are retailers expecting a new collection?
As a retail buyer, how much confidence do you place in a collection arriving and what do you do if it isn’t delivered? What’s the back up plan to ensure your business won’t suffer if a major stockist lets you down?