What do you do for a living?
Maybe it’s time, as we move towards the holiday season we share… as this blog becomes more and more popular I keep getting asked what do you actually do, you know, for a living?
I (CG) train and supply social media strategy to your marketing and customer management activity – in addition to managing multiple website projects.
1. I research and visit the business – to assess:
The products and services,
The consumers
The staff
The business processes and activities of those involved
2. I have all the relevant staff complete a “Training Needs Analysis”
3. Meet and discuss a potential strategy with the inhouse and or external marketing or advertising agency
4. Meet the HR team (or persons) to discuss a social media policy document for employee contracts or employee guidelines.
5. Construct a training programme for all relevant staff, with suggestions of a strategy plan.
6. Initiate the training – discuss the likely routes for the strategy
7. Build and develop the strategy plan from these sessions for the next 6 to 12 months
8. Deliver a Social Media Policy proforma document for deliberation by the HR team and the appointed company lawyers.
9. Implement the strategy plan giving clear instruction to all participants
10. The marketing agency are then assisted to create buzz circulating around the business calendar of events and their existing activities to ensure all campaigns are fully integrated.
11. My role is to police the activity and ensure it travels on the right path – in addition to monitoring and monthly reporting on all and any activity to the Board or Management.
12. Review every 6 months.
My goal is to set the process up, police it for a few months and hand it over to the business – with as I’ve said a review every 6 months.
Experience and clients: I was part of the management and buying team at Burberry but have been working in the digital world for 10 years.