You’re a genius.
Your desktop is unique to you, how you file things, where you place them has YOU written all over them; a friend of yours just knows where you sit and whose laptop it is; it’s you, your personality shines through. You are unique.
When you are tasked with a job, either directed or self created you find the best way to create it, to start it and to deliver it; you have a special creativity to the way you do stuff.
You manage projects, however large or small you are tasked with finding somewhere to live, finding and creating food to eat and so much more.
You are also the creator of a tribe or tribes. That select group of friends you have, you just know if they were all together they might not get on, yet they’d all have one thing in common. You.
You are inspiring; you have shared a story with a friend or colleague and it has changed the way they think about you and the world around them.
There is stuff you know a lot about, not just the normal top layer, the really deep knowledge that places you as the absolute geek of this subject; you’re thinking of it now, believe me, you know stuff that places you amongst your peers as the one that knows.
Now, what are you really passionate about, what gets you really fired up, to the point of emotional stress? I bet you’re really good at it, in fact I bet you’re the best. The big question, are you doing it? Are you making it happen?
Of course you are, that’s why you’re the genius.
My friends at Ignite Your Brand (IYB) have this conversation with companies (they have personalities like people too) all over the world.
What of the IYB traits or values, where do they sit on behavioural values for example; I asked them to prove it and received quotes from their clients (here’s one of them):
WOOD GROUP “we selected Ignite Your Brand based on their infectious enthusiasm and passion, their flexibility to work to tight deadlines, and their deep understanding of what’s required to develop a great brand identity…They led a brand workshop and competitor analysis which really helped us to define our brand personality and crystallise our USPs…helping us to create a more cohesive team across all our business… making it easier for our customers to understand our business…their down-to-earth, collaborative approach make them very easy to work with and their enthusiasm and passion for their trade means you’ll get great results and have some fun along the way!”
Feedback from one of the team:
BOB “IYB has been a great adventure over the last 17 years… it’s taken me from Shotts to Shanghai…from ink to pixel …and as a maven (need to know detail about a lot), working closely with creatives, clients and suppliers gives me lots of opportunities to discover new ideas, concepts and ways of working and thinking…it’s never the same day twice”
Feedback from a supplier / partner:
NEIL MCROBB – SIGNAGE AND DISPLAY “Ignite help and encourage us as a company to test our boundaries and the way we work and look to create truly original products.The IYB team always value our input and are honest and open in their feedback which is always welcome. Over the years I’ve found them to be loyal, rewarding with a friendly and personable manner.”
And feedback from a campaign:
RSNO – Naked Classics “A client event to share an experience which combines sound with visual content to impart a bit more detail on how composers produced their famous scores – first half educational, second a musical treat.”
Every single piece of feedback I could gather had four elements to the values everyone placed on IYB: SCIENTIFIC
CREATIVE
FUN
INCLUSIVE
What traits do you identify with; what values does your business promote and truly engage with?
Genius.
Credit image: Ignite Your Brand