This morning I was fortunate to be invited along to Winning Entrepreneurs New Media Breakfast held in Edinburgh run by Fatbuzz and assisted by Attacat. The session was all about using video for marketing and I was reminded by the French Connection example (Youtique) – they worked with Youtube to develop a shopping portal within the video. A truly brilliant example of the way video is developing for retail, online sales and those of us mad about fashion.
It’s a killer approach to using video and mostly out of reach for smaller retail operations – however it shows the importance they’ve placed in the use of video.
We quickly discovered at this mornings session that using video for SEO marketing tactics is brilliant – there’s hardly any competition for retailers stocking specific brands or operating in a particular market. Are you using video to show customers latest collections, new stock, introductions to staff…
The desire to have something slick and professional is great but save that for your website home page versus content on Youtube delivered as a casual insight into your business and linked to on blogs, Facebook and Twitter accounts – great advice from Fatbuzz.