I see it all the time, companies so focused on themselves
all they share or post is the products they sell.
Help promote your business by using the people that work in it:
Get them to talk about their passion for the sector they work in
the people they meet
the people they work with
the trends that impact their life
what’s their story?
The people that work in your sector are:
friends
customers
potential customers
employees
business stakeholders
bloggers
journalists
industry celebrities
Publish a post that shows you understand your audience
Put a call out for UGC – User Generated Content
Did you see the Holiday Inn Express approach?
Does it damage their brand?
No – why – because it was created by DaveHax not Holiday Inn.
More example of UGC and how to run a competition: Hootsuite
This will all be worthless without a “Call-to Action” (sales button) or a clear strategy of what you’re trying to achieve and how you’re going about it. The things to bear in mind for a UGC Campaign include:
Promote the campaign over your own website and social profiles
Offer an incentive to encourage participation
Reward participants for presenting in a positive light
Match your promotion type to your audience
Request entries that you can use in your marketing campaign
Make the effort required in line with the reward for taking part
Entry instructions need to be clear; your submission website entry form is brief and clarify ownership of the submitted content, who is it owned by?