It’s no secret that I’m a fan of Gary Vaynerchuk and his business VaynerMedia. Yesterday I was “bigging” up the Fashion Marketing PR companies in Scotland (Top 5 post), today it’s more back to giving useful / sorry GREAT information – a gift if you will.
Gary wrote this latest book late 2013; it’s brilliant and goes right to the heart of how to make social work for your business – if you’ve attended any of my training sessions in this past year you’ll have heard me plugging (advising) it’s a great tool to refer to.
Okay so back to the Community Management – an element so many companies are overlooking in the their attempts to properly engage and build their customer base, instead concentrating on pushing content, advertising on social networks looking for those quick wins. How’s that going for you?
The slide deck below (presentation) is the story, using facts (numbers) that should hammer home what you should be focusing on. I’ve said enough – flick through and let me know what you think in the comments below. Oh, and yes – answer me this, who or what do you refer to when looking for social media tips, insights and case studies?