[brightcove vid=643292234001&exp3=6555681001&surl=http://c.brightcove.com/services&pubid=769341148&pk=AQ%2E%2E,AAAAAC3bNtw%2E,c0hgCOyLwy4VjqwaHGtYJLQQv4jcqpk_&w=450&h=300]
As important in film as it is on the High Street – interesting insight though.