New research shows that Topman has more than double the follower count of any other UK retailer and is also adding to its community faster than its competitors. This is on the back of all the media hype about the audience being 97% female – I guess the boys are getting wind that it’s not all bad… but then they’re obviously a young audience. Or wait – is it the girls perving at the male models… probably not to this extent:
Topman has 87,959 followers, compared to 26,594 for Net-A-Porter and 24,847 for ASOS.
eConsultancy confirmed these figures yesterday read the post here eConsultancy also created an 86 page document entitled “Pinterest for Business – best practice” a big investment, but worth a review if Topman’s results are anything to go by.