Urban Outfitters Europe, Facebook fans up 148% in September… that would seem a whole lot more impressive if their Facebook engagement was up to match it…
Don’t get me wrong, they do engage more than most but do they realise that if you engage with more people on their wall they would improve not only their fan count but real engagement… that’s the answer for driving sales; passionate ambassadors love big brands.
We all love it when a celebrity speaks to us on Twitter – the same is true on Facebook.
Great work Urban Outfitter – could do better.