House of Fraser Launches New Website
What is interesting about the launch of this site is the emphasis on sales of branded product – House of Fraser hold possibly the most brands for any “Department” store in the UK and didn’t start selling online until 2007 – this site however is a whole new ball game – and why have they invested so much in this site compared to upgrading or opening a new High Street store? Online sales surpass even Oxford Street.
We received a quote from Robin Tererell, Executive Director for Multi-Channel and International at House of Fraser: “Our transactional website has been an integral factor in the success of House of Fraser over recent years. Multi-channel retailing is a fast moving area and we are always looking at ways to stay at the top of our game. We are confident our current customers will be delighted by the new look and feel of our website, and that the launch of our customer interaction with social media strategy will introduce House of Fraser to new UK and international customers. We are very excited about these new initiatives, which we believe will continue to drive growth this year.”