Fleur Turner, designer of the wonderful Fleur of England launched the brand in 2000. Initially, she traded under the delightfully fun and flirty name, FleurT. Her modern classic approach to lingerie design was so well received that famous department store, Liberty of London, quickly snapped up pieces from the beautiful range of silk bras, and knickers in the capsule collection.
In the same year Fleur also presented a second luxury designer lingerie
collection in Paris, which was stocked by international shopping destination, Barney’s in New York, and fashion institution, Harvey Nichols in London. The brand was well and truly on its way. In 2003, Fleur T won UK New Fashion Exporter of the Year Award and in 2006 Swarovski selected the brand to create a special ‘crystal collection’ for a Paris catwalk. 2008 marked the year when the brand was chosen for the front cover of USA International Lingerie Exhibition magazine.
The name of the brand changed in 2009 from Fleur T to Fleur of England to reflect the origin of the underwear designer and restate it as the one the of the world’s greatest lingerie brands.
Currently Fleur of England is stocked in some of the world’s finest lingerie boutiques.