Social Tailor

Creative Marketing & Crisis Management


Social Tailor is all about Creative Marketing and Managing Incidents on social media.

We have a considerable amount of experience in reputation management and managing a crisis on social media channels.

In marketing we drive growth by writing and creating content in a deliberate and strategic way. Our strength is digital marketing: search engine marketing, social media advertising and inbound marketing.

Some of the people we work with: Clients

Some highlights and examples of our work:

For a Charity we provided the strategy that delivered a Facebook presence that delivered a 55% increase in website traffic and 17.2% increase in donations.

Social Tailor provided the Social Media Incident, Reputation and Crisis Management programme and Training modules for a Group of European Shopping Centres (Malls) who are faced with incidents that can affect share price on a daily basis.

ESPC Member solicitors were provided Training and in-depth look at how to engage potential Tenants and Buyers through social networks.

web banner case study - spencerclothing in vogue

web banner case study - Tweetabits

Dadi Award - network for business

Are you coming in out of the cold?


Social Tailor is a media production business creating ways to raise awareness and drive sales:
Search Engine Marketing
Website development and programme management
(content = written, graphic, photography, film, competition, gifts, polls… and conversation)

We live in a digital world, it’s where Social Tailor exists.

We listen and learn from your customer before we try and sell anything; researching you, your customer, your services and products is at the heart of what we do.

Marketing is breaking through that torrent of information, making them smile, take notice and question – when you’ve got them engaged is the time to ask if they’d like to buy – at the right time, in the right place at a price they expect.

Stop by and say hello to find out how we do it. HELLO

What you're doing, is it working?


Managing your reputation, managing an incident or managing a crisis on social media platforms brings with it a new set of challenges that many businesses are ill-equipped to manage.

At Social Tailor we are the instigators and managers of many “Command-Rooms” to better guide, coach and resolve situations that could irreparably damage a company, its value, its customers and employees. Although we specialise in fashion retail and third sector (charity / NGO) we continue to support all shapes and sizes.

There are great systems and techniques that you can adopt before an incident strikes to better manage the situation.

We offer a free audit to provide an insight into how best prepare for an incident.

The steps we take include:

As the originators of the “Dark or Resilience” web page (now an industry standard) we often direct traffic to better funnel and manage rumour, supposition or miscommunication. The example below is a snap-shot of a page where we announced the CEO would answer questions live online between 12:00 and 2:00pm to better communicate and directly answers concerns.


A brand creation that greatly upset a huge number of passionate supporters.

Join our Group on LinkedIn to learn from people and organisations that create or manage incidents: Reputation and Crisis Management on Social Media

who is looking over your shoulder?


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Contact Info

+44 (0)131 337 1968

Edinburgh, Scotland, UK