Social Tailor

Creative Marketing


Social Tailor is all about Creative Marketing; driving growth by writing and creating content in a deliberate and strategic way. Our strength is social media and digital marketing techniques. We also deliver a series of training programmes revealing our case studies and approaches.

Some highlights and examples of our work:

For a Charity we provided the strategy that delivered a Facebook presence that delivered a 55% increase in website traffic and 17.2% increase in donations.

Social Tailor provided the Social Media Incident, Reputation and Crisis Management programme and Training modules for a Group of European Shopping Centres (Malls) who are faced with incidents that can affect share price on a monthly basis.

ESPC Member solicitors (x 36 attendees) were provided Training and in-depth look at how to engage potential Tenants and Buyers through social networks.

web banner case study - spencerclothing in vogue

web banner case study - Tweetabits

Dadi Award - network for business

Are you coming in out of the cold?

Digital Marketing

Social Tailor is a media production business providing a way to better engage your customer through:
(content = written, graphic, photography, film, competition, gifts, polls… and conversation)

We listen and learn from your targeted consumer before we try and sell anything.

Digital Marketing is breaking through that torrent of information, making them smile, take notice and question – when you’ve got them engaged is the time to ask if they’d like to buy – at the right time, in the right place at a price they expect.

Stop by and say hello to find out how we do it. HELLO

What you're doing, is it working?


web banner training - social media

Social Media Training Edinburgh
1. Build a strategy and content plan for your business
2. Twitter and Blogging for business; cut through the noise and make them work
3. Facebook, G+, Instagram, Pinterest; looking at these networks in more detail
4. LinkedIn for business development (this session is busy, book early to avoid disappointment)
5. Crisis Management in Social Media; route maps, case studies and working examples
6. Social Media Mastery the one-on-one session that ensures you’ve got it nailed

All of the Social Media Training is delivered by Colin Gilchrist. Colin can be found delivering our courses at our Training Centre: EH6 7BS – The Creative Exchange in Leith (we are here) and equally for the Edinburgh and West Lothian Chambers of Commerce.

Although our sessions are tailored to the attendees we also provide inhouse Training bespoke to your needs. We will provide you with a TNA (Training Needs Analysis) to understand the existing knowledge and provide the outcome you want.

Colin has been at the forefront of using social media in marketing from 2005, delivering solutions for the music industry (EMI / Universal), creating lead generating software for accountancy firms (as featured on Techcrunch) to providing a business solution that took a company from East Kilbride to the Seychelles (using LinkedIn).

Content: Some recent course content can be viewed here Social Tailor Training

If you can’t make it to Leith maybe you can attend our Training modules at the Edinburgh Chamber of Commerce

Booking: To book your course: Email Training

For more information on the sessions: Social Tailor Training

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Contact Info

+44 (0)131 337 1968

Edinburgh, Scotland, UK