Digital Marketing and Creative Solutions
Social Tailor is a Digital Marketing Contract Consultancy providing Growth for businesses through the provision of strategic and content planning using social platforms and creative thinking. Using our experience (and active examples) we also provide training workshops in Social Media specifically for Business Development, Marketing and Brand Management.
Although we love the fashion and retail industry (the images on SocialTailor are taken from our work with SpencerClothing) we work in many different sectors (Government, 3rd Sector, PLC’s, Startups, and our favourites the SME’s).
The Social Tailor is the appointed Social Media Trainer to the Edinburgh Chamber of Commerce
Yes, we excel in Social Media but we also recognise that it has to be part of an integrated approach to online (or digital) marketing. Before you start down this path here’s an outline of our approach:
Policy – is there a Social Media Policy for the business that all employees have signed?
Governance; has a company HR Lawyer reviewed yours? Find yours here!
SWOT Analysis – the person or team managing the company content online have they seen a SWOT analysis for the business?
If not can you be confident they are creating content that will grow the business?
Audience / Customer – do we have a demographic profile – has a survey been done?
Directing the content at the right audience will be much more effective.
Contributors – who can we include? Inhouse staff, suppliers, contractors, clients, customers, fans of the brand…
We need influencers and great CSR (corporate and social responsibility) content in addition to a supply of valuable providers.
Platforms – are we using the best ones to maximise sales and marketing reach?
We have News / Blog, Twitter, Facebook, LinkedIn & LinkedIn Group, what about Google+, Instagram, Pinterest…?
Content Plan – calendar of activity; what’s the plan?
Do we have a chart with dates for events, conferences, exhibitions that we, our partners or potential clients are attending that we can discuss, mention and take part in?
Analysis and monitoring – what tools are we using / could use?
Are we using a central Dashboard to manage our social activity, i.e. Hootsuite, Sprout Social, Vocus, Meltwater…?
How do you know what content you are posting is being the most effective?
Have we set targets / KPI’s?
If we are setting targets, what are the expectations, should we be monitoring engagement or ‘Likes’, campaigns versus web visits…
This is the tip of the iceberg when managing Digital Marketing – the website, the adoption of a PPC (pay-per-click) campaign, online advertising, the list goes on – we need to identify the priorities for your business, where you will get the best return for your investment. That’s where the Social Tailor can really help.
The Social Tailor Training sessions
Timing: Each session is held on a Thursday morning 9:30 – 12:30 (with a 20 minute comfort break).
Location: EH6 7BS – The Creative Exchange in Leith (we are here)
Cost: Each session costs £100 per person (50% discount for members of the Creative Exchange) Our Training is accredited to receive ILA Funding. If you wish to attend all four sessions in the Social Media series – the fourth one is free! (All prices are ex VAT)
Knowledge and Materials: We will presume you know a little, please inform us before booking. You will leave with all course materials, hand-outs, presentation slides and of course a better knowledge of your chosen subject!
16th January 2014 = Strategy and Content Planning for Social Media
23rd January 2014 = Twitter and Blogging for Business
30th January 2014 = Google+ and Facebook for Business
6th February 2014 = LinkedIn for Business Development
13th February 2014 = Crisis Management in Social Media (this course runs independently and is not part of the series above)
Booking: To book your course: Email Training Please include:
1. Creative Exchange member?
2. Course Title
4. Course attendee Name and Job title
All sessions start with introductions from everyone in the group (60 seconds each) we reserve the last 45 minutes of each session to identify issues each person or business is facing and look at ways of resolving on the spot.
Social Media Series: Session 1 – How to Create a Social Media and Content Strategy
Looking at how to develop a strategy appropriate for your business; you have maybe started a business Twitter account or Facebook page but are not having much success – or maybe you are completely new to Social Media.
Colin Gilchrist will take you through the steps required, how to put them in place and manage the process. Part of the session includes a comprehensive look at tools required for monitoring and assessing success and failure.
A brief look at Crisis planning in social media is also covered.
There is not a one size fits all strategy plan – the session will be determined by the attending businesses, looking at your existing set up, the culture and how it can be applied uniquely to your company.
Social Media Series: Session 2 – Twitter and Blogging for Business
This session looks at how to use Twitter for your business, the terminology, how to start, how to build a community, what and who to avoid, how to filter out the noise and forge a path with a purpose relevant to you and your company. Twitter serves many purposes and can be used in many different ways – we will find a way to ensure the best results for you and your business.
Blogging should be at the centre of every Social Media plan. If you look at 2 websites selling the same or similar content, the one with a blog will gain 55% more traffic than the one without – if there is at least one post a week (Hubspot research 2011). In this session Colin Gilchrist shows you how to start a blog and the tools and approach you need to make it succeed.
Social Media Series: Session 3 – Google+ (plus) & Facebook for Business
At this session Colin Gilchrist takes you through “How to” set up both a Google+ and Facebook page for your business, how to present the business, how to build and engage a Community. Sharing with you the approach that took one client from 6,000 “Likes” to 40,000 in 7 weeks and why that can be a bad thing for your business but equally how to manage and build on it.
How to make Facebook advertising really work – To identify regular commenters / supporters and by rewarding them lifts your page above your competitors. Why linking to community businesses is a good idea and the tactics you should adopt. How to manage and identify the Google and Facebook insights (analytics) patterns that make your posts and updates more successful and engaging.
This and a lot more…
Social Media Series: Session 4 – LinkedIn for Business Development
Colin Gilchrist takes you through the best way to present you and your company – sharing at least two case studies that transformed local companies who are now faced with million pound contracts they could only have dreamed about only 8 months before.
Make your profile “Zing” while others languish in obscurity – this platform works best when you put the work in – showing you how best to find warm leads, developing your approach that equates to at least a discussion whilst also creating and building a bigger more optimised page for your business.
Crisis Management in Social Media This session is independent from the four above. Please contact Social Tailor for the next available session.
Every business dreads the thought of an incident happening on social media that directly impacts sales, business reputation or affects share price. Well versed in managing multiple crisis on social media, Colin Gilchrist takes you through the way to prepare, respond and promote the incident. Turning a potentially disastrous situation into a positive message.
Often an incident is created by an employee or direct associate of the business – in this session we look at the best ways to avoid that ever happening. You will walk away with a considerable amount of information (handouts and route maps); try to arrive with a clear head and open mind.
Our latest project TackleTraffic is the research and development behind the adoption by cities to better manage and signpost traffic through the use of mobile applications. Having previously been recognised, awarded and commended for developing a social network that alleviates traffic congestion (2009 UK DADI Awards) we are applying that knowledge to this project.
Social Tailor undertakes many projects; for two years we have been providing the Design and Creative approach to fashion label SpencerClothing.
Other projects have included the development of a “freemium” pay-as-you-go model that provided digital Newspapers and Magazines an income from advertisers through a registration platform for viewers / customers – it was known as AdPay.tv.
If you are looking for a creative approach to a problem your business is facing there’s a good chance we can help.
success through collaboration
The Social Tailor The Creative Exchange, 29 Constitution Street, Leith, Edinburgh, EH6 7BS, SCOTLAND, UK, P: +44(0)131 337 1968, E: firstname.lastname@example.org G+: +TheSocialTailor (Google+) T: @colingilchrist (Twitter) F: The Social Tailor (Facebook) IN: The Social Tailor (Linkedin) Flavors: The Social Tailor
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Contacting The Social Tailor
+44 (0)131 337 1968
Edinburgh, Scotland, UK